Privacy Policy
Last Updated: January 2026
Upturn Media ("we," "us," "our," or "Company") operates upturnmedia.ca (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related content, functionality, and services offered.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website. By accessing and using upturnmedia.ca, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information from you in several ways:
- Personal Information: When you voluntarily submit information through contact forms, newsletter sign-ups, or account registrations, we may collect your name, email address, phone number, and other contact details.
- Technical Information: We automatically collect your Internet Protocol (IP) address, browser type, operating system, referring website, pages visited, and the time and date of your visits.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your experience and collect usage data about how you interact with our Website.
- Usage Data: Information about your browsing behavior, click patterns, search queries, and time spent on pages.
How We Use Information
We use the information we collect for the following purposes:
- Conducting analytics to understand Website traffic and user behavior;
- Affiliate tracking and commission calculations for casino referrals;
- Improving Website functionality, content, and user experience;
- Responding to inquiries and providing customer support;
- Sending promotional emails and newsletters (with your consent);
- Complying with legal obligations and enforcing our terms of service;
- Preventing fraud and ensuring Website security.
Cookie Policy
Our Website uses cookies to enhance your browsing experience. Cookies are small data files stored on your device.
Types of Cookies:
- Essential Cookies: Required for Website functionality and security.
- Analytics Cookies: Help us understand how visitors use the Website (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals to partner casinos and calculate affiliate commissions.
- Marketing Cookies: Used for retargeting and personalized advertising.
Opt-Out Options: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. Please note that disabling cookies may affect Website functionality. You may also opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.
Third-Party Links
Our Website contains links to third-party websites, including online casinos and affiliate partners. We are not responsible for the privacy practices, content, or security of external websites. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging with their services.
When you click on casino links through our affiliate program, your activity may be tracked by our partners for commission purposes. Your use of third-party websites is governed by their respective privacy policies, not ours.
Your Rights
As a resident of Canada, you have the following rights regarding your personal information:
- Right to Access: You may request access to the personal information we hold about you.
- Right to Correction: You may request that we correct inaccurate or incomplete information.
- Right to Deletion: You may request deletion of your personal information, subject to legal obligations and legitimate business reasons.
- Right to Opt-Out: You may opt out of marketing communications at any time by clicking "unsubscribe" in our emails or contacting us directly.
- Right to Withdraw Consent: Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, please contact us using the information provided in the Contact Us section below.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required by law.
- Personal information from contact forms: 24 months or until you request deletion.
- Email newsletter subscribers: Maintained until unsubscribe.
- Analytics data: Typically retained for 26 months.
- Affiliate tracking data: Retained per industry standard practices and contractual obligations.
- Cookies: Duration varies; most expire within 12 months.
If you request deletion, we will remove your data within 30 days, except where retention is legally required.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: privacy@upturnmedia.ca
Website: upturnmedia.ca
We will respond to your inquiry within 30 days of receipt. If you are unsatisfied with our response, you may file a complaint with your provincial privacy authority in Canada.
This Privacy Policy may be updated periodically. Your continued use of the Website following any changes constitutes your acceptance of the updated Privacy Policy. We will notify you of material changes via email or prominent notice on our Website.